All Change for Crewe Brand ID

‘All Change for Crewe’ is a new and ambitious government strategy to support Crewe’s economic development over the next 20 years. GSD® were proud to be asked to produce a new brand identity for this strategy.

The strategy intends that by 2030, Crewe will be:

  • A nationally significant economic centre with a total population in excess of 100,000 people (currently it has about 83,000).
  • One of the leading centres for advanced, engineering and manufacturing in England and;
  • Recognised as a sought-after place in the South Cheshire Belt for people to live, work, put down roots, and develop their talents.