The Challenge
Stephen Webster is a leading name in fine luxury jewellery. British Luxury Jeweller of the Year three times over and winner of ‘UK Jewellery Brand of the Year’ in 2008. In 2005 GSD® worked alongside Stephen Webster MBE and his colleague designer Clare Denham-Smith to develop a brand identity and ‘attention seeker’ campaign across the whole business.
The Solution
Flamboyantly adventurous and exciting visual communication, using powerful photographic images of the jewellery, which was then applied to multiple platforms including logo, stationery, invitations, advertising, website and social media.
The Result
Stephen Webster is now a well-established luxury jewellery house with over 120 points of sale in the United States, United Kingdom, Russia, Dubai, Japan, Ukraine, Europe and Hong Kong. There are also 20 dedicated Stephen Webster boutiques worldwide.
“When GSD® guarantees deadlines, we can be confident they’ll do all they can to ensure the job reaches us on time, is designed to the highest standard and always to budget.”
Claire Denham-Smith, Designer and Brand Director
The Challenge
GSD® were invited to work on a broad range of projects for Wrights – a leading manufacturer of baked goods, confectionery and ready meals with 87 years of heritage. This family-owned company also has 11 retail outlets, a fresh wholesale delivery service and a frozen food operation delivering both ready-baked and un-baked products. Wrights produces more than over 5 million items a week and exports to over 26 countries.
The Solution
The GSD® team created a consistent new brand identity over a few years that was rolled out across multiple platforms. We designed and developed new direct mail, advertising, promotion, packaging, exhibition, football boards, banners, website and a mobile app. A strong tone of voice to convey Wrights’ unique brand personality through warm, engaging, but highly message-focused copy and strong photographic imagery.
The Result
A unified brand ID system that enabled Wrights to market the company effectively and consistently across the UK and Europe. Evolved perception of Wrights not just as a long-established regional name, but one that’s also well in tune with the demands of modern business.
“Our Brand Identity is working really well for us, right across the business. We’re delighted to be working with designers that really do ‘get’ Wrights when packaging our products”
Martin Watson, Managing Director
